Cosmetics Perfume Advert Analysis

My target audience is young adults so within the age range of 16-23 because the girl in my advert is very young. The background I chose is of a girl very happy and laughing and I think this makes the perfume seem fun and appeals to teenagers who are of a similar age to the person in the advert. The advert shows that females are very happy and gives them a 'positive' image. The background image is very normal because the girl is sitting in a place that loads of teenagers will hang out at with their friends so this makes them want to buy the perfume more because they can relate to the advert. When you look at the advert it seems like anyone can buy it, but because of the young girl in the advert you see that the perfume is aimed at young adults.
I gave the perfume an 'summery' feel because the photo was taken outside surrounded by a lot of grass so by using a paint brush on paintshop elements 2.0 I added a large rose/flower in bewteen the font and the perfume bottle and because the advert is in black and white I made the flower a bright pink so it stood out and made the advert a little more eye catching. I also used another paintbrush and put little black and white leaves across the advert. My advert could also be seen as very 'naturey' because of the setting of the background image, and the paintbrush rose and leaves.
I took the picture with a digital slr and I think this helped get a high quality image, and captured the lighting really well on the girl's face. The lighting along her face shows sunshine which you can link to happiness and the 'summery' feel I was going for. I used paintshop elements to copy and paste the font onto the image, but I used a different programme at home called PhotoFiltre to put the background image into black and white. I made the advert black and white because it seemed more sophiscated slightly, and I thought leaving it in colour seemed quite overwhelming and the bright pink of the flower is more effective and the sunlight on the girl's face is shown more when the image is in black and white. I used http://www.dafont.com/ to get the font for my advert then copy and pasted that font from the website onto my advert. I picked the font I did because its quite informal, and not too fancy and its extremely feminine. I used http://www.google.com/ to get the image of the perfume bottle and I really like the image I chose because its very girly and fancy which brings a hint of sophiscation to the advert.
I think my target audience would be girls who don't rely on appearance so thats why I made the advert seem very 'natural'. The girls wouldn't wear a lot of make-up, and they wouldn't be high status but students who want to smell nice, and not to over the top.