Analysis of Armani Code by Giorgio Armani

The advert for 'Armani Code' by Giorgio Armani suggests that buying this product will make you a glamorous, confident woman, with eyes all on you.

The image is a long shot, showing the full body of the woman, and the man is looking at her and focused on her and looks like he is trying to get to her through a crowd of people. The woman's back is to the camera, but with her head over her shoulder with strong eye contact which shows the woman is strong which is represented through her eyesight and her posture shows strength through her arms and her back to the camera shows her bare back to show that she is also sexy. With the man looking at her, and looking through crowd makes the woman seem desirable. The woman's arms are very strong, and her body is open like she is challenging the man to approach her.

The advert is very stylish and sophisticated with the use of the colour black. The people in the advert seem like they are in a private club which seems that they are wealthy which appeals to the audience. So the people in the background of the advert seem important and wealthy as well because they are in the same location as the woman in the advert. Also, the use of the colour neon purple is very feminine and again glamorous.

The advert is very much aimed at women because the woman is very much dominating the advert, and the man is clearly lost to her seductiveness.

The light is flooded over the man's face, and all over the woman which makes them the centre of attention in the advert. This also makes the two people seem like the 'hot couple' or the 'hottest people in the room'. The people in the club are darkened which draws our eye to these two people in the advert.

The dark eye shadow around the woman's eyes emphasizes on the strong eye contact she is making out towards the audience of the advert.

The advert is portraying women as powerful, independent, and glamorous once they buy this product. The setting being in a expensive club seems that once you buy the product you will be sophisticated and stylish.

The woman is dressed in black, and turned away from the camera with a strong expression which makes her seem mysterious. Also, her revealing black dress makes her seem attractive, sexy, desirable and maybe dangerous because of the black dress and the effect she has on the man in the advert.

So the advert is trying to sell the perfume as being desirable, powerful, independent.