Digital Screen Network

1). What is the digital screen network?
Digital screening cuts the cost of releasing films. The UK Film Council and the Arts Council England have created the Digital Screen Network. It's a £12 million investment to equip 240 screens in 210 cinemas across the UK with digital projection technology.
2). How can it help independent producers and exhibitors like picture house?
Places like picturehouse can show a wider range of movies because its cheaper and their audience numbers will increase because of the wider range of movies. They will have a varied audience instead of the same people coming in, and this will also help them get more money.
3). What will it mean for audiences?
The more choice an audience has the more likely they will choose a non-mainstream film like foregin movies, and independent movies. Digital screening helps stream live events like football, or a music concert so audiences will be able to view these from their cinemas.
4). How does your local area benefit?
Digital screening benefits my local area because it allows people in the area to watch specialized movies, and widen their interest in different genre's. Having digital screening in cinemas will increase the use of smaller cinemas like Cinema City because they can show more movies, and some of the movies you cannot watch at Odeon or Vue. For example, Cinema City put Breakfast at Tiffany's on the big screen which gives people a chance to re-watch a certain movie. Odeon also have a digital screen so they can show live events and other things like Cinema City which does cause quite a bit of competition between the two cinemas because Odeon is a bigger cinema than CinemaCity so have the upper hand when it comes to showing specialized movies or live events.
5). How does it impact on your film consumption?
It widens my impact on film consumption because I can go and see a movie at more times but also watch specialized movies which I wouldn't be able to see at a mainstream cinema.
6). What will this technology also provide to cinemas?
The cinemas will gain a bigger audience because of their wider range in movies and this will also increase their profits.
7). What can you suggest this might mean for other technologies?
Instead of using 35mm film you can use digital screening which is much more cheaper, because it costs a lot of money to reproduce a film with 35mm film but also the film can be easily damaged whereas with digital screening they can't. So, with the increase of digital screening 35mm film won't be used as much.