Vue: 17 movies
Cinema City: 17 movies
Select a range of three different films for each cinema. How many times is each film screened? What does this mean for audiences?
Cinema City: A Single Man, shown once at 18:10. A Prophet shown once at 16:45. Hamlet, shown once at 17:00. Audiences can only see these movies at one time during the day, so if they're busy at this particular time they won't be able to go and see the movie.
Vue: Alice in Wonderland, shown 8 times. Green Zone, shown 10 times. I Love You, Phillip Morris is shown 10 times. Audiences have a range of times to go and see these movies, however the cinema only shows mainstream movies so if you wanted to see an independent movie you would have to go somewhere like Cinema City and they usually show movies only once during the day because of their limited screens.
Identify the total number of films in relation to the total number of screenings
Cinema City is showing 17 movies which are screened 24 times throughout the weekend. Whereas Vue has 17 movies, and they are all screened 84 times throughout the weekend.
Identify the % of hollywood films vs british films for each cinema that weekend
Cinema City: Sex and Drugs and Rock and Roll - British, Floods of East Anglia 1912 - 1953 - British, The Girl With The Dragon Tattoo - Swedish, Kick Ass - American.
Vue: The Lovely Bones - American, Shutter Island - American, I Love You, Phillip Morris - American, Green Zone - British.
What conclusions can you draw about how different audiences are catered for in your local area?
In our local area audiences are offered a wide range of films between Cinema City and Vue. Vue show mainstream movies which appeal to mainstream audiences, while Cinema City show British independent movies and other things like documentaries for varied audiences. Vue do show British movies but they are mainstream and have been advertised well and a lot of money have been spent on these movies. Cinema City's movies are less advertised and usually the movies they show have been made with a low budget.
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